Lesson 1Fuck others, Fuck fitting into the norm, use your competitiveness to drive you in business.
Lesson 2
You can start your entrepreneurial journey anytime.
Lesson 3
Best way to learn, do the thing you are trying to get better at (a lot).
Lesson 4
Unique is good, but weird is just weird.
Lesson 5
90% can be right but 10% can mess things up.
Lesson 6
Don’t need a flashy logo, website, systems or automations to start.
Lesson 7
Direct response = quick sales
Great coaching = client retention
Brand = longevity and scale
Lesson 8
Make uncomfortable, comfortable
Lesson 9
Jump on the momentum wave and ride that fucker.
Lesson 10
Online you need a very specific target market, it helps with all elements of your business.
Lesson 11
95% of you should probably just focus on 1-2-1 online coaching.
Lesson 12
Build systems and templates to reduce the time per client.
Lesson 13
Don't have part-time chicks as coaches, focus on reaching client capacity per coach.
Lesson 14
To build a business you need to reduce your coaching and learn more about business.
Lesson 15
Online group coaching works better for females
Lesson 16
Take what works in-person and translate to online. A bigger Total Addressable Market.
Lesson 17
Get product market fit and then re-invest in the right things.
Lesson 18
Build a recognisable brand when looking to scale.
Lesson 19
People will pay more for a financial ROI over abs or knowledge to get abs.
Lesson 20
Know your numbers.
Lesson 21
Do not try to create a second business, unless the first one can maintain/grow without you needed, in the day to day.
Lesson 22
Being profitable without cash on hand = fucked
Lesson 23
Positioning is key, especially when all trainers offer the same thing.
Lesson 24
Marketing and acquisition tactics vary per business.
